Behavioral Social Neuroscience Seminar
Baxter B125
Habit and Self-Regulation
Wendy Wood,
Professor of Marketing and Provost Professor of Psychology,
Dept of Psychology & Marshall School of Business,
USC,
Abstract: We all think about our habits and wonder why they persist. However, research interest in habit has waxed and waned in the history of psychology. Currently, habits are a thriving focus of cognitive neuroscience and reward learning. In this talk, I argue that habits are also a component of effective self-regulation and the persistence of behavior change. By understanding folk psychology of habit as well as the mechanisms that trigger habitual repetition, we can help people to more effectively achieve their goals.
For more information, please contact Mary Martin by phone at 626-395-5884 or by email at [email protected].